Team17 Group plc, a trailblazer in the global gaming industry, is rebranding with EverPlay Group plc. This exciting transformation marks the next phase of growth for the company, signaling a shift in identity that reflects its ambitious vision for the future of gaming and apps.

EverPlay: A Name That Reflects a Lifetime of Play
EverPlay’s rebranding reflects the evolution of the company since its successful IPO on the London Stock Exchange in 2018. The name change symbolizes a dynamic and forward-thinking approach to the world of video games and mobile apps. With EverPlay, the company emphasizes its core mission to never stop playing and deliver immersive, enduring experiences for players worldwide. This bold rebrand comes at a crucial time when the company’s business has expanded, now operating under three distinct divisions that are thriving within complementary markets: premium video games, working simulation games, and children's educational apps.
The rebrand isn’t just cosmetic. It’s a strategic growth move that aligns with the company’s efforts to integrate highly successful acquisitions, refine its business structure, and foster innovation across the entire organization. EverPlay aims to push the boundaries of what’s possible in gaming and app development while enhancing value for players, partners, and stakeholders alike.
A Strategic Growth Lever to Power Future Success
This transformation is about more than just a name change; it’s about redefining how EverPlay operates in the global gaming landscape. The new identity allows the company to streamline its approach, consolidate strengths, and leverage synergies across its divisions. Team17, the beloved video games label and developer, as well as the simulation game developer and publisher Astragon Entertainment, and the educational app powerhouse, will continue operating under their established identities.
By maintaining these individual brand identities, EverPlay seeks to avoid any confusion between the group and its subsidiaries while continuing to drive operational synergies. The company will also focus on maximizing strategic opportunities across all three divisions, building on a legacy of success while exploring new avenues for growth.
Strengthening the Legacy of Team17: An Indie Gaming Icon
Team17 is a leading developer, video games label, and creative partner for developers around the world. Part of EverPlay Group plc, which floated on AIM in 2018, Team17 has an extensive portfolio comprised of over 120 titles and fully encapsulates the spirit of independent games. With a multi-award-winning and award-nominated portfolio, Team17 continues to shape the indie gaming landscape.
Some of Team17’s iconic in-house brands include Hell Let Loose, Golf With Your Friends, The Escapists, and the legendary Worms franchise. In addition to these, Team17 works with game label partners to bring standout titles to the market, including the award-winning Blasphemous, Greak: Memories of Azur, and the Overcooked! franchise. As EverPlay embraces its new identity, Team17 remains at the heart of the company’s ongoing success, continuing to produce innovative, beloved games that reflect the essence of indie gaming.
Building on a Legacy of Indie Gaming Innovation
EverPlay’s rebranding is also about bolstering the company’s position in the indie gaming sector. By uniting its creative talents and resources, EverPlay will strengthen its reputation as an “indie powerhouse.” The company’s commitment to nurturing talent and fostering collaboration will be key to its long-term success.
As part of its vision to be the best place in the world to make and play games, EverPlay is setting its sights on expanding its influence in several key markets, including indie, children’s games, and working simulation. The group is committed to launching groundbreaking new games, while also boosting the success of its extensive back catalogue by prioritizing well-established franchises.
With a fresh focus on innovative publishing and marketing strategies, EverPlay aims to maximize discoverability and appeal, ensuring its games reach as many players as possible. The company is determined to create gaming experiences that resonate across generations and stand the test of time.
Effective Date and Transition to EverPlay Group plc
The rebrand will officially take effect in early February 2025. Starting on January 24, 2025, trading of EverPlay Group plc shares under the new ticker symbol "EVPL" will begin at 8:00 a.m. GMT. The transition to the new name will not affect the company’s International Securities Identification Number (ISIN), and business operations will continue smoothly without any interruptions.
Steve Bell, CEO of EverPlay Group plc, Shares His Excitement
Steve Bell, Group Chief Executive Officer of EverPlay, shared his excitement about the rebrand:
“We are thrilled to unveil EverPlay Group today. This new identity perfectly reflects our business’s evolution since our IPO, and aligns with our DNA: never stop playing. This rebrand marks a pivotal moment for us as we continue to expand and collaborate across new sectors within the broader indie market.
“Our goal has always been to create groundbreaking, captivating experiences that inspire players worldwide. I am confident that EverPlay will soon become synonymous with innovation and excellence in gaming, offering experiences that will last a lifetime.”
Conclusion: EverPlay Looks to the Future of Gaming
With the rebrand to EverPlay Group plc, the company has set the stage for its next exciting chapter. With an unwavering commitment to creativity, innovation, and long-term player engagement, EverPlay is poised to lead the way in the indie gaming and app markets. As they embark on this bold new journey, the company remains dedicated to creating world-class games that will continue to inspire and entertain for years to come.
Stay tuned for more updates as EverPlay continues to push the boundaries of gaming and redefine what’s possible in the digital world.
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